We’ve got a sure-fire way to help your kids use the WordWorld 14 DVD Collector Set to learn pre-reading concepts: hide them in your closet.

Kids aren’t stupid, after all. Kids see clever learning approaches coming a mile away. What you’ve got to do is get a WordWorld 14 DVD Collector Set and treat it like a Christmas present crossed with contraband. Pick up the package and don’t open it. Tell the kids you forgot what’s inside and then chase them out of the room. Smuggle it into the back hidden under your jacket. And put the entire kit and caboodle into a locked box on the highest shelf.

Don’t worry. They’ll figure it all out.

In a few weeks, those 14 DVDs will have vanished. You’ll hear your kids late at night, going through the 25 First Words Large Study Learning Cards in a whisper. You’ll find their door locked as they read the WordFriends comic adventures, or play in WordWorld, learning to put letters together in the right way. “Is everything all right in there?” you’ll ask, and they’ll yell back “Yes! Don’t come in!” Because in their mind, phonics and vocabulary are a thing you don’t want them to know about. And that makes the WordWorld 14 DVD Collector Set cool.

Of course, it won’t be long until they figure out they’ve been had. But at that point, who cares, because you can’t un-learn how to read! They’ll stomp and yell and say you tricked them into enjoying an educational product but there’s nothing they can do! You win! And isn’t that just as important as a good education?

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