They always say it’s more fun to just play with the box. Well. let’s cut out the middle man and be done with it.

Every single parent has some horror story about spending too much on a doll or action figure they think their kids will enjoy, only to find it stuffed into a corner with the box front and center. Well, the Melissa & Doug Deluxe Jumbo Cardboard Blocks ensures your kids are going to open this box to find… more boxes. And they’ll know you’ll have given them the best gift of all. The gift of imagination.

There’s blue, there’s yellow, there’s green, and there’s a whole bunch of baloney about “building teamwork” and “helping create motor skills” written on the packaging. But are kids going to care about that? No, they’re not. “Motor skills” are going right in the corner beside the expensive-but-boring doll. What the kids are gonna care about is how the Melissa & Doug Deluxe Jumbo Cardboard Blocks stack and balance, letting them make forts and chairs and walls and bridges and spaceships and TARDISes and whatever else they come up with.

It’s the 21st Century. Dolls and action figures are for grown-up desks. Kids who want to play, they want to play their own way. Don’t waste their time with preconceived corporate branding. Waste their time with Melissa & Doug Deluxe Jumbo Cardboard Blocks.

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