Neat-Oh started when a boy named Max couldn't get enough toys. He loved his toys, and one day during his daily philosophical meditations, he asked, "Why must boxes be so boring? Why can they not also be toys?" It was a good questions, and his musings paid off, as his mother joined forces with him, and they started making these fun storage devices that in some cases are just as much of a toy as the toys themselves.
Neat-Oh official site