There's a time in life when it's socially acceptable to sleep in a race car and read comics on a giant basketball. That time, right now, is called "post-college." But your little kid might also enjoy a cool sport-themed rug, right? No harm in trying.
ITM is such a big, important name. Why don't they get more 21st Century about their products? Imagine how everyone would love buying from "RugSport" or "Ultraxtreem Rugs" or "SportyFloorz" or… actually, come to think about it, maybe ITM has the right idea after all.