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If you ran up to your child and said RUGGED BEAR UNDERWEAR they'd be laughing for weeks. "Mom! Tell Dad what you said! It was so funny! Ha ha ha ha ha!" So why can't they get the same joy from outerwear? We'll tell you why. SOCIETY. Don't fall for it, buy your kids some R.B.O's and push the boundaries of humor as far as they can go.
What's more rugged than a child at play? A bear! That's why The Rugged Bear came down from New England to teach mankind how to make clothes as tough as a bear's hide. Also, it wanted to dig through a few garbage cans. What can you do? Animals will be animals.
