All creative types must strike a balance between "shill" and "visionary" and Kids Preferred straddles the line well. We'd know, right? With their cute licensed baby toys that combine familiar faces with hard-core baby know-how, Kids Preferred gives your child something that will be much loved… until they hit that "grown-up" phase. It's just how kids are. Kids Preferred won't take it personally.
Kids Preferred official site