Don't think of it as brand loyalty. Think of it as fashion. Anyone who's anyone knows the Disney characters! And with those sort of connections… well, maybe some of their charm will rub off on you.
If you're after "popular" jewelry, you've probably already met Jacmel. Since 1977, they've been pumpin' out stuff that's juuuuust classy enough for people who want to look nice without having to take out a second mortgage. And what's wrong with that? Not a thing! Every pendant doesn't have to boast the Hope Diamond, after all.
