CATERPILLAR TOUGH!

YOU SEE CONSTRUCTION EQUIPMENT IS VERY LOUD AND WE'RE PRETENDING THESE TOYS ARE REAL, SO WE HAVE TO TALK LIKE WE'RE ON A CONSTRUCTION SITE. HERE, PUT ON THIS HARD HAT. NO, IT ISN'T REAL, I'M IMAGINING IT, BUT YOU STILL HAVE TO PUT IT ON. UNIONS HAVE IMAGINATION TOO, YOU KNOW.

Ends on April 18 at 9AM CT

ABOUT CAPITAL LETTERS

YES, IT MAKES US LOOK LIKE A FACEBOOK POST FROM SOMEONE'S GRANDMOTHER BUT THERE'S A REAL DRAMATIC REASON FOR OUR DECISION WHICH WE EXPLAINED ABOVE IF YOU BOTHERED TO READ IT. DON'T BLAME US IF YOU DIDN'T NOTICE. WE WERE AS VOCAL ABOUT IT AS POSSIBLE.