Ok, some more info:
"Kiddy USA, Inc." (http://www.kiddyusa.com) is located in Peachtree City, but the parent company "Kiddy GmbH" (kiddy.de) is Bavarian.
Both Deuter and Kiddy are Bavarian companies, Deuter does backpacks and climbing supply, Kiddy comes to it from doing child seats. But I don't think it is the same backpack. These kind of frame-design backpacks are quite popular in Germany. A typical one will have a foldout stand, shoulder and hip support, some extra storage, and maybe a rain cover.