I haven't seen the watches, but my daughter has a number of the little figurines from this company. They are solid plastic, not cheap feeling and well "painted". She is 5, and LOVES playing with them, they are good quality. (Note, ours are the figures, not key chains and mentioned in the amazon review. I have seen both versions, they keychains are identical to the figures, but with a loop attached at the head with a keychain (duh).