I think instead of $5 all you can ship applying to ONLY the same calendar day as your first purchase it should be for 24 hrs from your first purchase. I know I would purchase MANY more things from the various Woots. For example I would like to buy one of the items in the woot off but since its almost midnight CST the $5 same calendar day shipping is a waste. Another idea would to offer the 24 hour shipping only during woot offs. Just an idea to ponder.