It rubs the lotion on its skin ...
Babies, man. They're always getting dirty. Which means they're always needing baths. Which means you're constantly having to rub lotion all over their delicate-skinned little bodies.
Thank goodness for Aveeno! This bundle is all you need to keep your skin and theirs smooth as a baby's ... well, yeah. No one wants a lizard baby. Unless, of course, you're a lizard. In which case, smooth skin would be weird!
So there you have it! Aveeno! Great for everyone except lizard babies.